THE MOLECULE: Clearwood®
*Supercritical Fluid Extraction: an advanced, sustainable extraction technology using liquid CO2 as a solvent, SFE preserves the natural olfactive profile of the extracted biomass.
The very first fragrance ingredient designed through White Biotechnology, Clearwood® is the 21st century’s answer to patchouli. Developed in California for Firmenich, this sustainable, eco-friendly material is derived from the fermentation of sugar cane. Blurring the boundary between the natural and the man-made, the pioneering Clearwood® ushers in a new age for perfumery.
THE SCENT: Glam Wood
In a neo-stalgic tribute to 1970s California, holy_wood celebrates both the New Age spiritual awakening of the era and the creative explosion of the New Hollywood cinema movement. Just as technical innovations allowed young directors like Scorsese or Altman to reinvent American cinematography, master perfumer Frank Voelkl uses cutting-edge materials to create a luminous modern version of the signature accord of that decade: rose and patchouli. Shorn of its musty facets, the latter reincarnates as the ethereal Clearwood®. Rose Petal Nature Print®, an airy “capture” of flower’s scent, breathes life into the classic note, sprinkled with sparkling pink pepper SFE*. Two floral divas, Bulgarian rose and jasmine sambac, add a touch of Golden-Age Hollywood glamour to the streamlined blend, on a bed of mystical sandalwood and luxurious suede. Turn on, tune in, waft out!
A consummate cosmopolitan whose first calling was diplomacy, the German-born, New York-based Frank Voelkl grew up in the Netherlands and France. It was in his grandfather’s farm in Germany that he discovered the scents of nature. During his teenage years in Paris, he was drawn into the world of fine fragrance, spending all his weekends happily sniffing away in a parfumerie on the rue de Rivoli. But it was his wife’s birthplace, Tahiti, which inspired his first composition in 1997, Tiaré by Chantecaille. Frank, who has been working for Firmenich since 2005, thinks of scents in terms of colors, melodies and musical movement. In his compositions, he strives for “perfect imperfection”—to him, it is those very imperfections that yield beauty and emotion. For Nomenclature, he signs adr_ett, efflor_esce, lumen_esce and holy_wood.